Campaign Operations Specialist


Kuala Lumpur, Kuala Lumpur, Malaysia


Platforms & eCommerce / Operations

Jun 10

Job Description:

Get to know the Role:

If you love:

  • Bringing campaigns to life
  • Have the basic understanding of planning for ‘best in-app user journeys and experiences’
  • Have a flair for solving and optimising for campaign operational (and even technical) challenges
  • Love working in a dynamic and fast paced environment

Then, this is the perfect role for you!

For this role, you will be part of Grab’s Campaign Operations team. Your key responsibilities include setting up and optimising Grab’s assets across in-app / base marketing platforms. Beyond setting up, you will also be responsible for tracking the overall performance of each campaign within our app.

Bonus - if you’re familiar with MarTech solutions (or are a fast learner and have a keen interest to learn how MarTech platform solutions works)

Daily responsibilities include:

  • Support the Campaign Operations team with in-app marketing campaign setup like Promos, Banners, EDM across Grab Financial services. Needs to be comfortable and/or quick to learn setting up on Grab’s platforms.
  • Work with the respective Marketing and Commercial teams to plan out the best in-app user journeys for each campaign
  • Track and share monthly campaign performance updates
  • Work closely with Grab’s Regional MarTech and Product team - to get updates on latest platform capabilities for in-app advertising, marketing, campaign design and set up enhancements. And then localise it to the local team.

The Must Haves

  • At least 2-3 years of working experience in Marketing Performance/ Activation/ Digital Marketing/ Campaign Operations fields
  • Good team player, able to work in a fast paced environment
  • Loves problem solving operational inefficiencies
  • Big believer in simplifying user experiences within the app
  • Strong communication skills
  • Comfortable working with Martech solutions
  • Experience / Exposure to communication & HTML Coding tools such as Leanplum, HTML5 will be added advantage

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