Executive, Merchant Marketing - GrabFood

Grab

Manila, Philippines

Full-time

Platforms & eCommerce / Marketing

Jun 20

Job Description:

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the team

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

The team is responsible for the consumer-driven marketing efforts of all Grab services in the Philippines, including existing services like GrabCar, GrabPay, GrabFood among others. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to know the role

The successful candidate will play a key role in growing the business sustainably through effective acquisition and retention programs. You will be owning end to end planning, strategizing and executing marketing initiatives that cover multiple segments within the verticals of Grab Retail.

Working closely with the Operations Team, you will own the entire Marketing planning and execution for this vertical. To succeed in this role, you will need to be able to agile with strong bias for action given the dynamic and fast paced environment of the

industry.

The Day-to-Day Activities

60% Marketing Communications and Go-to-Market Campaign Lead

  • Responsible for the end-to-end design and execution of strategic campaigns
  • including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
  • Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
  • Work closely with multiple key stakeholders within Marketing (i.e. PR, Digital Performance, Market Research, Agencies.) as well as Business and Operations teams (i.e Product, Legal, Finance, BD) to ensure best-in-class campaign execution and roll out.

20% Curate Marketing Insights

  • Work with our marketing analytics and consumer research teams to analyze insights into how consumers are using our platform and translate these into innovative campaigns.
  • With support from your line manager, lead discussion with various stakeholders (including creative, media and social media agencies) to develop memorable output that inspires consumer confidence and action.

20% Lead Marketing Strategy

  • Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.

The Must-Haves

  • At least 4 years of consumer marketing experience with exposure in online and offline media. Experience in retail e-commerce a plus.
  • Consumer-centric mindset with strong problem solving skills
  • Team player: Able to work well with people and managing various stakeholders from different departments and backgrounds
  • Hands-on, hardworking, hunger, heart. honour and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a
  • ‘start-up’ culture.
  • Results-oriented and data-driven: Able to make data-informed decisions for marketing plans.

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.

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