Senior Insights Analyst


Sydney, New South Wales, Australia Remote


Merchants & Loyalty Programs / Technology

Nov 22

Senior Insights Analyst


  • Permanent role
  • Surry Hills office, with WFH flexibility - potentially open to other AU locations also
  • Work as part of a collaborative team


About Woolies X

 At WooliesX, our people believe in creating better everyday experiences for our community.

With 1,800+ team members, multiple practices and over 100 chapters, there’s a home for everyone here. Whether your interests lie in data driven insights and product engineering, digital media, ecom, operations, customer advocacy, commercial, agile or more, you can find your squad across all kinds of capabilities.

Our squads live their “one day”, every day. We work on Australia’s most innovative tech, design, engineering and more to transform the way that millions of Australians live and shop. Physically, you can find us in Surry Hills, but virtually, we can be anywhere. 

Our culture combines the support, care and freedom that comes with being part of the Woolworths Group. We are an agile team embracing diversity of thought and positive change. We thrive on pragmatism, mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to support and learn from each other. 


About the role

 Within the Everyday Rewards program, there are some 14m active members who receive offers personalised to them via a ‘next best action’ decision engine. In any given week, what are the right offers to send customers?

The infrastructure and logic for this is well established in the business though there are continuing opportunities to optimise the logic and to make adjustments based on changes to business priorities. The analyst in this role studies the performance of the campaigns enabled by this decisioning engine and provides insights and strategic recommendations to the marketing and data science teams.


Where does my role sit?

This role sits within Media Platforms & Product, working closely with data scientists, engineers and with the marketing squads in charge of executing the campaigns.


Key responsibilities

  • All analysts in Woolies X operate independently in their squads and have to be self-sufficient in managing their own time, prioritisation and relationships.
  • Gather requirements, scope work, and work consultatively with the Squad Lead to plan and deliver measurement support for the decisioning engine.
  • Become a subject matter expert on the assumptions and inputs of the decisioning engine in collaboration with the Data Scientists (it’s not a requirement of the role to build any models but it would help to have some familiarity with Data Science workflows and concepts).
  • Maintain documentation on analytical approaches for the optimisation of the personalisation engine.
  • Conduct data analysis using SQL and other tools.
  • Maintain good relationships with collaborators within Data Products and stakeholders primarily across marketing and ecommerce.


Key activities 

  • Provide analysis and ongoing commentary on campaign performance driven by the marketing decisioning engine.
  • Perform ad hoc analysis using SQL and other tools of your choice. Present findings to audiences both technical and non-technical.
  • Build self-service reporting tools as appropriate.
  • Propose opportunities for conducting A/B tests, and lead the implementation of testing plans
  • Proactively share knowledge with other analysts and use Chapter time to keep learning new analytical techniques.
  • Manage stakeholder relationships in marketing and ecommerce.


You will need 

  • Excellent communication skills, with good written English
  • Strong visual presentation skills
  • 5+ years experience in data analysis from a background in digital or consulting.
  • Highly skilled in writing complex SQL code.
  • Experience driving insights from data and presenting the findings with recommendations to different sets of stakeholders.
  • Ability to think clearly about the underlying business problems and to consultatively recommend data-driven approaches to solving them.
  • Ability to manage workload and relationships in a complex, multi-stakeholder environment.
  • Experience with BigQuery (ideal)
  • Experience with Agile methodologies (ideal)


The role would suit you if 

  • You thrive when given independence. You will be trusted to manage your own workload and relationship with stakeholders.
  • You have some familiarity with Data Science concepts
  • You enjoy presenting technical topics to non-technical audiences, finding ways to adjust your presentation style.
  • You have a growth mindset and are continually learning.
  • You enjoy working with Google platforms.
  • You write well and enjoy documenting your learnings.
  • You are undaunted to work in a large organisation with complex interrelationships between teams. 


Grow with the Group 

As an inclusive, team-first company, our people are at the core of everything we do.  

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

 As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference. 

 We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing. 

 We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.


We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can follow us on LinkedIn or see more opportunities via

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