Product Marketing Manager


Tokyo, Japan


Payment Service Providers / Marketing

May 12

This job is no longer accepting applications.

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Product Marketing team at Square ensures that the right customers are getting the right message, through the right channels and represents the customer's voice in product strategy decisions. This role will be the first Japan-based Product Marketing Manager in this team, primarily focused on implementing growth and marketing strategies to help grow two of Square’s point of sale products with an emphasis on serving retail and beauty sellers. An experienced Product Marketing Manager, you will understand product strategy, growth marketing, positioning and messaging. You will report to a Product Marketing Lead who oversees international growth, based in Oakland, California.

You Will

  • Lead the go-to-market plan and ongoing marketing strategy for two of Square's point of sale products (serving retail and beauty sellers)
  • Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns
  • Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention
  • Ensure product releases are launched with appropriate localization and messaging for each market
  • Ensure all customer-facing teams are on-message and maximizing each channel (paid and organic).
  • Be the liaison between the product team and international Sales/Marketing/Customer Success teams to gather feedback and collaborate on local marketing opportunities/partnerships
  • Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
  • Look for opportunities to develop marketing campaigns and projects unique to a specific market
  • Partner with US Product Marketing Managers to inform pricing and packaging strategies
  • Be the voice of the (international) customer and partner with Product Management, Design and Engineering to define the international product strategy and influence the product roadmap
  • Track marketing program performance and optimize through continuous testing
  • Assess competitive offerings and promote ongoing differentiation


You have

  • A BA/BS degree or equivalent practical experience
  • The ability to work with Japan-based customers and Square team members in Japanese, and global Square colleagues in English (writing, video meetings, in person)
  • Experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions
  • Experience with marketing and go-to-market in international markets
  • Background in B2B marketing, with experience delivering growth in consumer tech or small to medium business tech
  • Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/ earned channels
  • Passion for Square and desire to help Square Sellers in Japan succeed
  • Experience driving work forward independently

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

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