Database Marketing Manager
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Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 392 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Job Description Summary:
As the Database Marketing (DBM) Associate for China, this candidate will ensure the efficient execution of campaigns from data preparation through to reporting. This include managing campaign leads and opportunities through the Lead-to-Revenue Funnel, reporting on performance and analyzing what is working and what is not. Strong skills and familiarity in working with SQL and Python and numbers would be critical, reinforced with good discipline in project management and a keen interest to learn enterprise level automation and CRM platforms. This role will report in to the DBM China Manager and will work closely with internal stakeholders, industry partners and 3rd party agencies to support the Go-to-market strategy for Chinese market. Key Responsibilities: Execute & deliver sales-oriented projects using SQL, Python, Notebook and Tableau Work with internal teams and 3rd party vendors to develop data framework and enrichment process Work closely with business functions to convert data driven insights into business actions Drive E2E campaign execution, process refinement and enhanced automation and optimization. Using a data approach, collaborate with stakeholders to gain a clear understanding of critical business questions across topics like: Marketing campaign attribution and optimization Customer churn & retention User behaviors & segmentation Potential customers sizing and targeting Technical operations metrics Identify data opportunities and perform descriptive/predictive analytics as needed
Data driven mind-set, with an advanced degree in a quantitative discipline such as Computer Science, Statistics, Engineering, Mathematics or Economics; Masters preferred.
5-8 years of data mining experience with demonstrated ability to answer business problems using data
Proficient in a programming language such as SAS, R, Python, SQL, etc.
Analytical skills and competencies in Excel a must
China market knowledge and experience, bi-lingual in English preferred
Self-starter, ability to own and execute against defined strategy
Strong communications and stakeholder management skills
Experience in eCommerce, technology in a fast pace environment
Proven ability to influence and consult with business partner
We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
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