Senior Integrated Marketing Manager, SEA / India (Remote, Singapore)

Shopify

Singapore

Full-time

Platforms & eCommerce / Marketing

Jan 13

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for 2 million merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About The Role

We’re looking for a Senior Integrated Marketing Manager, SEA/India to help scale our marketing efforts across the region. You will be responsible for building highly targeted and credible campaigns tailored to your market needs and target segments. As an insatiably curious marketer who’s all about impact through collaboration, you will be making commercial decisions based on insights, outlining a vision, and bringing together teams to execute, driving collaboration across all marketing disciplines within Shopify at both the regional and global level.

This is a critical marketing role, responsible for driving demand, resulting in increased Sales Opportunities and a healthy pipeline for our SEA and India based Sales teams. Through various messaging, channel strategies and creative initiatives, you will help to promote the platform, and fine-tune our acquisition program by;

  • Closely collaborating and aligning with sales to generate and accelerate pipeline growth through new business and upgrades
  • Operating with a ‘Global to Local’ and ‘SEA/India-First’ campaign strategy approach
  • Prioritising funnel conversion to optimise all inbound leads for your market needs and target segments
  • Driving continual improvement through cross-functional collaboration, internal storytelling, insights and analysis

Responsibilities:

  • Drive strategy and creation of demand generation campaigns across SEA and India to ensure we meet business objectives
  • Develop and execute short and long-term multi-channel campaigns to drive leads and the sales pipeline
  • Generate a consistent flow of qualified leads for our SEA and India Sales teams, measure and report on all critical sales funnel metrics
  • Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving resource allocation, efficiency and revenue generation
  • Develop a deep understanding of your markets, merchants we’re targeting, and the approaches to marketing, communications and engagements that are most likely to connect with them
  • Update the marketing, sales, and product teams about our regional customer behaviors, buying preferences and patterns
  • Closely collaborate with all areas of the marketing team (Field, Partner Marketing, Product, Marketing UX, Growth, Digital and Content) to ensure the development and delivery of the most effective and efficient marketing programs for your market and our merchants
  • Drive ‘local to global’ exchanges of ideas, context, and strategy to help continue to strengthen our working model, highlighting what’s working, what’s not, and what else is required to augment our regional marketing approach
  • Be an integral part of the team responsible for helping to prioritise the SEA and Indian roadmap and initiatives for the marketing department
  • Update the marketing, sales, and product teams about our regional customer behaviors, buying preferences and patterns
  • Provide feedback to the broader Shopify teams about the market, what’s working, what’s not, and what else is required to augment the growth strategy
  • Support APAC-wide marketing team goals and programs, ensuring their success in your region
  • Unafraid to advocate and push forward important strategies and tactics to make the business stronger

Qualifications

  • A mix of skills across quantitative-driven growth and narrative-driven storytelling
  • Experience in B2B SaaS Marketing across Southeast Asia and India
  • Deep knowledge of full funnel and account based marketing
  • Experience leveraging data to tell a compelling user experience story, track conversion rates across the funnel by campaign and by tactic,
  • Continual improvement mindset
  • A demonstrable confidence and authority as a marketing lead and voice of the business
  • The ability to thrive in a constantly changing environment
  • A mix of skills across quantitative-driven growth and narrative-driven storytelling
  • A passion to connect and collaborate with your sales counterparts to generate impact
  • A strong interest in and aptitude for spending time with customers
  • The ability to thrive in chaos, resolve ambiguity, and think quickly on your feet
  • Ability to influence cross functional teams and champion new concepts and ideas
  • Ability to work with external and internal stakeholders across multiple time zones
  • The desire to have an impact and make a difference
  • A love for data and how it can help marketing teams win
  • A sense of adventure and an entrepreneurial spirit
  • Curiosity and solutions-oriented mindset

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