Performance Marketing Directors

Airwallex

Singapore

Full-time

International Payments / Marketing

Jan 20

Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world’s most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform.

Established in 2015 in Melbourne, our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, Airwallex has a global footprint across Asia-Pacific, Europe, and North America.

Reporting to the Head of Global Growth Marketing, you will own and manage our performance marketing efforts around the world. You will work closely with other global and regional teammates to develop a winning strategy and make sure we have the right tech, processes, and systems to achieve our goals. You will partner with our agency partners to deliver compelling and cost-effective digital campaigns that span the entire user funnel, and you will be obsessive when it comes to measurement, experimentation, and creative excellence. You will join the Airwallex Marketing team during a critical period. Following rapid growth, we are building a team that enables both global consistency in process, tooling and methodology, and local flexibility and speed in execution. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth.

You Will

  • Build Performance Marketing as global discipline at Airwallex, hiring top-class marketers and establishing a high-functioning team over time.
  • Own and manage critical agency relationships to make sure we have localised digital campaigns across the globe that are delivering results.
  • Make use of user and market insights to improve segmentation, messaging, and distributions strategies.
  • Partner with Marketing Operations, Revenue Operations, and Data Science to make sure our spend and ROI are accurately tracked and reported.
  • Hold a high bar for creative excellence and push the organisation to experiment with emergent ad formats and channels where appropriate.
  • Have a bias towards structured experimentation; you will be quick to scale what works, and not afraid to cut what doesn’t.
  • Establish ambitious growth targets across multiple channels, allocate budget efficiently, and dynamically tweak investments to maximise return.
  • Not lose sight of the forest for the trees; you’ll know how to effectively manage the need for short-term outcomes, with longer-term ambitions.

What You Bring

  • 10+ years of experience in Performance Marketing, preferably at a high-growth technology company.
  • A track record of creating sound strategies that deliver on various goals across the user funnel - from awareness to acquisition.
  • Strong analytical skills that allow you to effectively measure and optimise campaign performance and drive a solid return on ad spend.
  • Experience working with other marketers and designers on refreshing creatives, and aligning them with the overall media strategy.
  • Comfort working in a fast-paced and dynamic global environment, with regular updates to key stakeholders.
  • An obsession with user and market insights, and an ability to incorporate them into your localised strategies and tactics.
  • Breadth and depth of knowledge across various channels and networks, including region-specific platforms like WeChat and Y! Japan
  • A track record of finding the best digital agencies and holding them accountable to deliver results and elevate our ambitions.
  • Familiarity with common digital media management, analytics, automation, and CRM platforms and tools.

At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. You’ll be offered a competitive salary and we also like to ensure we create the best environment for our people by providing a collaborative open office space with a fully stocked kitchen. We organise regular team building events, encourage flexible/remote working and we give our people the freedom to be creative.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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