Vice President of Marketing & Communications, Greater China

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Vice President of Marketing & Communications, Greater China

Who is Mastercard?

We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Overview

The Vice President of Marketing & Communications, Greater China is a key enabler of business growth. S/he acts as a strategic business partner to Greater China business unit leaders by developing a comprehensive BU marketing and communications strategy and helping refine the go-to-market plans across Greater China markets, channels and market segments. Specifically, s/he is responsible for helping to grow Mastercard’s footprint in Greater China by staying on top of changing market, customer and consumer dynamics and trends and leveraging the relevant insights to enable the business. S/he will employ innovative thinking and thought leadership to develop scalable, insights-driven marketing and communications strategies. Through the creation and delivery of a comprehensive marketing and communications strategy, s/he will own branding, positioning, brand preference and messaging in Greater China.

Role

• Sets local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
• Establishes fully integrated strategic communications plan (including external, internal, public affairs and regulatory communications)
• Builds profile of Mastercard externally through driving thought leadership communications to enhance earned media
• Identifies, manages and executes on key sponsorship properties across the region including driving activation through bank/issuing partners
• Initiates and leads projects, balancing needs of stakeholders, managing multiple work streams, and overseeing the planning and budgeting process
• Drives the ESG activations across the region
• Makes decisions and adjustments based on results of program performance measurement and evaluation
• Provides direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity including digital marketing programs done directly and instigated through bank/issuing partners
• Accountable for local Marketing budget and ensuring that all campaigns, programs, and activities are within allocated budget
• Supervises several groups/teams, ensures compliance to goal setting and performance appraisal processes, coaches and develops employees as an organizational resource

All About You

• Proven track record of establishing integrated marketing plans across Greater China markets that leverage synergies between marketing channels and deliver results
• Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the local market
• Significant experience and proven success in one or more marketing families, with extensive additional experience in three or more marketing families, including B2B or Consumer Marketing
• 20+ years of marketing/comms experience ideally in a multi-national organization and equipped in working through matrix environments
• Strong verbal and written communications in English and Chinese is critical
• Demonstrated expertise in working with B2B partners and large distribution workforces
• Experience in supervising and coaching marketing teams and establishing effective processes/standards
• Ability to manage through ambiguity
• Works at a fast pace, yet accountable at all times
• Thrives in matrixed environments with high level of stakeholder management

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.