Marketing Associate


Tokyo, Japan


Blockchain & Cryptocurrency / Marketing

Jun 2

This job is no longer accepting applications.

Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

Product Marketing at Coinbase

The Product Marketing team at Coinbase works to acquire and retain customers across a range of different marketing channels. Over the last few years we have assembled a world class team and are looking for a strong addition to support our efforts in Japan.

We’re looking for a Marketing Associate with an entrepreneurial mindset who thrives off finding, planning, executing and optimizing KPI driven campaigns. Ambitious campaigns are complex and a strong hire will be comfortable coordinating stakeholders and taking ownership of performance. 

Coinbase is the leader of an entirely new industry and every choice we make with our words must be intentional, considered, and consistent—that’s how we maintain the hard-won trust we’ve earned over the course of our eight years.

This role reports into the Product Marketing lead and will work closely with the Japan marketing team, performance marketers and local teams to plan, execute and optimize campaign ideas across the continent.


What you’ll be doing (ie. job duties):

  • Analyzing business performance to identify growing assets and communicate with internal stakeholders to prioritize new assets launch.
  • Working closely with external vendors and local regulators to submit new assets to launch.
  • Planning, running and optimizing campaigns designed to reach ambitious KPIs.
  • Working with the Japan marketing team to make our campaigns more effective across a host of channels, including online and offline.
  • Reporting key insights and using these learnings to shape future campaign planning and execution.
  • Helping to grow our brand across key Japan markets.
  • Partnering closely with both regional management and functional teams and our Product team
  • Be the voice of the customer and a specialist on the Japan user to drive growth and inform our product roadmap
  • Experience localizing GTM product messaging, brand differentiation, marketing content, and external communications
  • Execute multiple aspects of marketing, including branding and positioning, product marketing, paid marketing, education and engagement campaigns, events and communication
  • Work cross-functionally with product, design, brand, communications to fuel ongoing product adoption, product launches, and product localization efforts across multiple markets
  • Measure and report progress against marketing goals, gain customer insight and iterate on outstanding GTM strategy for established and new markets

What we look for in you (ie. job requirements):

  • A minimum of 5 years experience working in marketing
  • Experience working in digital asset, finance and/or technology space
  • A solid understanding of cryptocurrency
  • A willingness to work hard 
  • Entrepreneurial & problem-solving mindset
  • Enthusiasm for financial innovation and Coinbase’s mission.
  • Strategic problem solver, and have validated results building and executing on marketing strategy
  • Experience working with agencies and partner networks to execute campaigns across various channels
  • Experience developing strategy and running campaigns across multiple Japan markets simultaneously
  • Leverage a data-driven framework for evaluating channel execution and work towards ROI targets
  • Scrappy and enjoys transforming ambiguity into clear, impactful next steps
  • Clearly articulate the essence of products and the value they create; you can develop strategic positioning, a strong messaging hierarchy, and effective content strategy plan; you can also play copywriter.
  • Execution focused with a bias toward action, a great collaborator and master disambiguator/simplifier; you never stop pushing towards clarity and delivery
  • Lead multiple partners with competing priorities to drive growth across multiple regions concurrently

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