Senior Marketing Manager - Southeast Asia


Taipei, Taiwan


Jun 3

This job is no longer accepting applications.

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

This role will be the key player in driving the growth of our new products' user base, utilising a variety of digital marketing strategies available to achieve this goal.

This might include planning and executing creative marketing campaigns, customer segmentation for tailor made outreach, developing customer reward strategies, tweaking the value proposition/go-to-market strategy, partnering with other internal products and external parties to offer exciting incentives to use our platforms.

You will also work closely with the Product and Operations teams to offer suggestions for improving the product to ensure its rapid growth.


  • Develop end-to-end marketing strategies with the objective of sparking growth from an early stage
  • Grow users from Binance ecosystem through user segmentation, product cross-sell, and product offerings integration
  • Map out user journey and increase user funnel conversion through surfacing product ask, user education, operation campaign
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • Design Binance loyalty programs to retain users and attract new customers
  • Establish relationships with merchant partners and negotiate global partnership deals to drive crypto payment adoption
  • Coordinate and project manage marketing campaigns with other Binance teams
  • Provide market and competitive intelligence for Binance, monitor KPI and trends in communities to inform overall marketing and product strategy


  • 5+ years of proven success in growth/end-to-end digital marketing and operation, eg. operation campaign design, content marketing, SEO and Performance Marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation
  • Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners
  • Data-focused: Able to roll up your sleeves to pull and analyze the data and gain insights from the data
  • User-focused and product-driven: strong understanding of product, tech and platform and it's audience
  • Fast learner: be able to learn and understand crypto space and product offerings fast and integrate the internal resources
  • Understanding of Financial investment platforms, trading platforms is a strong plus


・ Competitive salary

・ Flexible working conditions

・ Flat organisation

・ Great Locations with a highly talented and international colleagues

・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

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The world’s leading blockchain and cryptocurrency infrastructure provider.