Marketing Manager, Emerging Markets SEA
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We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Marketing Manager, Emerging Markets SEAKey Responsibilities
I. Marketing campaign management
o Build awareness by developing and executing on marketing strategies to meet customer needs — (B2B2C and B2C). To manage internal stakeholders, craft (and oversee) promotional messaging and products, and work to publish or distribute them to the public via media, advertising, and social media
o Working with multiple agencies on the briefing and output as well as end to end tracking of campaign objectives and business/brand results
II. Strategic marketing management
o Working with division head and marketing director on crafting strategies on enhancing brand image and reputation in market. Preparing and presenting quarterly and annual tracks to senior management by analyzing market tends and generating forecasts
o Work closely with account teams in market to help establish and deliver marketing blueprints, toolkits and assets to issuers and other partners, to help elevate their marketing efforts
III. Localization and platform management
o Website localization and management, social media channel management, content management and communications support
o Bringing forth into the marketing and comms efforts, the local insights and knowledge that will help make our brand more relevant to the target audiences we focus on, including the management of the local Thai brand ambassador for Thailand
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