Marketing Manager SME Acquisition
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MYOB is a business platform. Our purpose is to help more businesses in Australia and New Zealand start, survive and succeed. Our team is continually growing, inventing and disrupting conventions. To make all this happen, we are dedicated in creating an exceptional flexible employee experience for all team members and offer a culture where you can be yourself. We don’t want you to simply ‘fit’ into our already established culture, we want you to come and add to it, and make it even better.
As Marketing Manager for SME Acquisition you will develop an integrated marketing strategy that delivers revenue-generating marketing pipeline and sales (acquiring subscribers) for MYOB. Main channels include website, digital, email, direct mail, mobile, social media and via commercial partnerships.
Daily responsibilities include the following:
- Translate overall commercial objectives into effective, targeted direct marketing strategies across acquisition for Australia & New Zealand
- Focus on acquiring SME customers new to MYOB
- Develop effective and innovative digital marketing campaigns that drive MQLs
- Manage and develop a team of 4 Marketing Specialists
- Be responsible for a large media and marketing budget and account for CPA
- Partner with Digital Marketing Manager to drive leads and sales
- Represent the customer while collaborating with product teams
What we want to see from you
- 6+ years of digital marketing strategy & campaign delivery
- Experienced SaaS (Software as a Service) Growth Marketer
- Demonstrated success in lead generation and lead nurture strategies
- Strong understanding of direct marketing principles, including test-and-learn methodologies, best practice digital
- Passion and enthusiasm to get results and overcome roadblocks
- Supportive leadership
- Communicating effectively with a wide range of stakeholders across AU and NZ
- Strong relationship building skills
- Strong written and verbal communication skills
- Highly organised, strong attention to detail
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Easy online accounting for small business with invoicing, expense tracking, payroll and more