Description
Who we are, what we do & why we do it:
We are Dext. Our suite of tools makes accountants more productive, profitable and powerful. In doing so we give them back the most precious commodity, time, which they can then use to add greater value to their clients.
Accountants and bookkeepers are the backbone of every successful business. For more than a decade we’ve empowered our partners with innovative technology solutions to make businesses better. Dext allows them to meet the challenges they face today, tomorrow and in the future.
We are seeking a talented and driven Product Marketing Manager to join our growing team.
The role - what you’ll do as Product Marketing Manager:
This is an exciting opportunity to create and execute marketing strategies to drive revenue growth and increase the adoption of our suite of products and features.
- Being a subject matter expert on our product suite, customer behaviour, and market landscape, leveraging insights to inform product development & positioning;
- Collaborating with cross-functional teams to create and execute go-to-market strategies and ensure product and feature launches are delivered on time;
- Developing and delivering product marketing campaigns that increase awareness and proficiency of product use amongst customer segments;
- Working closely with product managers and UX teams to create and distribute positioning and messaging for new products and features, both internally and externally;
- Monitoring competitor and market trends as well as interpreting competitor and market intelligence into product marketing strategies;
- Reporting on product adoption and marketing campaign effectiveness, analysing data to refine campaign strategies.
About you - what we are looking for:
Below are our ideal requirements, but we hire on potential, not just on experience, and we know that some people are less likely to apply for a role if they don’t meet 100% of the criteria. At Dext we are committed to cultivating a diverse, inclusive and empowering culture, so please apply if you meet the majority of these competencies. You can read more about our Diversity & Inclusion commitments here.
- A solid marketing or product marketing experience in a B2B business, preferably SaaS (would be a plus);
- An understanding of business software users;
- A creative mindset with a grounding in data-driven decision-making;
- Exceptional communication skills to communicate clearly with customers and company stakeholders;
- Technical knowledge of marketing systems, such as AppCues and Segment, to run product marketing tests and use data to inform product marketing decisions;
- Strong copywriting skills and the ability to translate technical information into engaging messaging;
- Experience in developing compelling messaging, positioning, and value propositions for complex and new products;
- Proven success in taking new products and features to market;
- An affinity for problem-solving, with the ability to approach challenges logically and empathetically;
- Passion for the customer and enthusiasm for customer-led product development.
- Adaptability and flexibility in a fast-paced, dynamic environment.
What you will be a part of:
We are a highly ambitious, innovative, market-leading FinTech. We are a global, well-funded business but have the dexterity and pace of a scale-up. We are uncompromising in our desire to achieve our best, day-in day-out, and we have three clear values which guide everything we do:
Be Brave - Everyone in the company has a voice to challenge ideas and the status quo.
Be Exceptional - We set high standards for ourselves. We aim to be exceptional at what we do.
Be Together - We are one team. There is no such thing as individual success without team success.
What we will give you - the perks:
- Competitive salary;
- Flexible working;
- 25 days off plus bank holidays volunteering days, summer hours and a day off the week of your birthday;
- Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more!);
- Cycle to work scheme;
- Access to the Learnably platform where you can spend your annual L&D allowance - https://www.learnerbly.com/;
- Payroll giving;
- Income protection;
- Mental health support through Help@Hand.