Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Job Title
Senior Analyst Dynamic Yield Integration and Partnerships
The Senior Analyst Dynamic Yield Integration and Partnerships is a crucial Segment role that will support the Integrations & Partnerships lead in realizing the Synergy business case for our recent Dynamic Yield Acquisition and support the evaluation of net-new partnerships and synergy value propositions.
In this role, you will be responsible for driving the realization of the Synergy business case with Dynamic Yield, with specific responsibilities for developing and executing go-to-market strategy, product management, sales enablement, and coordination, tracking against identified customers’ performance KPIs, as well as guaranteeing license renewals, partner relationships in collaboration with other business lines. This role will begin with a particular focus on supporting the Client Services team in delivering DY services and implementing the solution.
The ideal candidate is passionate about developing and delivering data-driven, customer-focused solutions, highly motivated, intellectually curious, solutions-oriented, and entrepreneurial. Additionally, the ideal candidate is well known for being highly collaborative, managing projects to flawless completion, and passionate about driving consensus among stakeholders. Finally, you are willing to learn new capabilities and skills and can, navigate both business and technical conversations; and translate requirements across business lines.
Client Services support
- Support the rollout of the DY solution with new and existing customers collaborating with the local Client Services delivery team
- Coordinate, prioritize, and support customer-facing discussions with Mastercard customer-facing teams
- Support in negotiating, executing, and managing end-to-end DY proposition and implementation, ensuring global linkage of resources and information sharing
- Provide DY expertise and advice to internal and external stakeholders to implement DY initiatives that drive optimal returns and results
- Identification of the client’s pain points, root causes, and potential solutions
- Evidence strategic value and strong ROI through DY initiatives
- Enable knowledge sharing, best practices, and lessons learned, … that enable DY implementation and delivery of continuous improvement
- Support in managing projects, P&L and end-to-end executions in a timely manner
- Support the delivery of complex DY projects and multiple internal and external stakeholders across different functions
Dynamic Yield Services Packaging
- Build DY bundle with existing MA service lines (consulting, labs, marketing, data & analytics) and practices
- Package new solutions that drive in a consistent way DY GTM strategy (i.e., co-brand, 1:many, MS performance engine…)
- Support product teams in the definition of solution implementation roadmap
- Build sales and delivery collaterals that enable the DY Services value proposition (implementation delivery models, capacity plans, pricing, …)
- Build business cases and guarantee P&L consistency for DY Services product bundles/packages
- Provide inputs for DY product evolution by through benchmark, customers feedback and market insights
Support D&S Sales in selling DY solution for the FI segment
- Participate and support business development initiatives to win new DY projects on the FI segment
- Provide DY delivery expertise to assist in crafting customer value propositions working with Marketing and Sales Teams
- Identifying cross selling and upselling opportunities on existing customers
- Support DY Customer Success team on software renewals
- Together with existing team, support DY FI growth strategy on existing and new customers and execute against that strategy
- Working with Mastercard D&S sales and account managers and clients to identify new business opportunities, communicate opportunity areas to key clients, ensure alignment among stakeholders and manage dependencies
All About Your Education & Skills
- Bachelor’s degree or equivalent qualification
- Strong marketing knowledge and understanding of marketing fundamentals. Ability to lead, assess and drive digital marketing solutions with clients
- Consultancy background is a definite plus for this position, as well as problem-solving skills to our team.
- Professional accreditation such as Project Management Professional (PMP) is desirable
- Fluent local office language and English required, other languages desirable
- Comfortable with significant client interaction and interest in building relationships both internally and externally
- Comfortable leading internal and external workshops and facilitating discussion amongst peers; can act as an industry (segment) expert and represent and project expertise on Retail & Commerce trends and business dynamics in internal and external forums
- Advanced Excel and PowerPoint skills required, basic Salesforce reporting preferred
- Willingness to travel
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.